STYLE - HAULIER | THE EDITION

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IN CONVERSATION WITH JEREMY HERSHAN OF HAULIER

A BRAND FOR TODAY INSPIRED BY A NOSTALGIA FOR THE PAST, THE EDITION SITS DOWN WITH HAULIER FOUNDER, JEREMY HERSHAN, AS THEY CELEBRATE TWO MILESTONE MOMENTS, THE LAUNCH OF THEIR FIRST READY TO WEAR COLLECTION, AND THE OPENING OF THEIR FIRST FLAGSHIP BOUTIQUE. DRAWING INSPIRATION FROM THE GOLDEN ERA OF SIXTIES AND SEVENTIES TRAVEL, STEP INSIDE HERSHAN’S VISION TRANSLATED IN CREATIVE PARTNERSHIP WITH PHOTOGRAPHER JAMES TOLICH.

DISCOVER HAULIER HERE.

AFTER WORKING FOR A NUMBER OF HERITAGE HOUSES, WHAT PROMPTED YOU TO EXPLORE YOUR OWN BRAND AND CREATIVITY IN HAULIER?

AFTER A CAREER DESIGNING FOR GLOBAL HERITAGE BRANDS AND BALANCING THE NEED TO RESPECT LEGACY AND ALSO MODERNISE FOR A NEW GENERATION OF CONSUMERS I WAS INSPIRED TO CREATE A BRAND THAT NODDED TO ERA’S PAST BUT WITH NONE OF THE HANGUPS THAT COME WITH 100’S OF YEARS OF HISTORY!

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THERE'S AN INNATE SENSE OF NOSTALGIA INHERENT IN HAULIER, TELL US ABOUT YOUR KEY AESTHETIC INFLUENCES THAT INFORM THE LOOK, FEEL AND DNA OF THE BRAND.

HAULIER DRAWS INSPIRATION FROM THE GOLDEN ERA OF TRAVEL IN THE 1960S AND 1970S, A TIME WHEN STYLE AND TRAVEL WENT HAND IN HAND.

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LAUNCHING YOUR FIRST PHYSICAL STORE, HOW HAVE YOU TRANSLATED THE ESSENCE OF HAULIER INTO THIS SPACE, AND WHAT WAS MOST IMPORTANT DESIGN WISE IN ITS MANIFESTATION?

WORKING WITH SIBLING ARCHITECTURE TO CREATE OUR FIRST FLAGSHIP STORE FOR HAULIER, I LOOKED AT AIRPORT DESIGN FROM THE 1970S IN PARTICULAR AND INFUSED ELEMENTS OF THIS INTO OUR FIRST RETAIL ENVIRONMENT. IN PARTICULAR THE FLOOR AND CEILING TREATMENTS WHICH WERE INSPIRED BY THE TRANSIT LOUNGES, TERMINALS AND WALKWAYS GRACED BY TRAVELLERS IN HEATHROW AND CDG DURING THAT TIME.

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HOW DO YOU HOPE HAULIER IMPACTS PEOPLE'S DESIRE FOR TIMELESSNESS AND MINDFULLY CRAFTED PIECES?

OUR BRAND MOTO AND OVERRIDING PHILOSOPHY IS ‘ENDURING GOODS’ WHICH REPRESENTS OUR DUAL FOCUS ON TIMELESS DESIGN WITH LASTING QUALITY. I SEEK OUT TRADITIONAL MANUFACTURING TECHNIQUES AND THE BEST AVAILABLE MATERIALS FROM FRANCE, ITALY AND JAPAN TO CREATE MODERN HEIRLOOMS THAT ARE INTENDED TO IMPROVE WITH AGE AND WEAR.

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WHAT ARE YOUR HOPES FOR FASHION'S FUTURE?

PERSONALLY, I HOPE TO SEE A RETURN SIMPLER TIMES WHEREBY PEOPLE BY LESS AND BUY BETTER. A RENEWED FOCUS ON NATURAL FIBRES AND LASTING QUALITY! THATS WHERE HAULIER COMES IN….